Three layers of acquisition — creative, paid, and boots-on-the-ground — engineered to drive OddsGuard extension installs under a $20 effective cost target.
OddsGuard wins on install — the extension is the funnel. Every subsequent bookmaker signup, +EV alert, and affiliate conversion happens after the user installs. So the acquisition question is really one question: how do you drive high-intent installs at scale, at a sustainable cost?
Sports bettors don't respond to ads — they respond to other bettors. UGC is the top-of-funnel driver that gets active bettors to try a free tool.
Best-performing organic clips get paid budget behind them. Twitter/X is the fastest surface for bettor intent; Meta is the volume play once accounts are cleared.
Bar activations put ambassadors face-to-face with bettors. Guaranteed install floor. Real people. Real phones. Real downloads on the spot.
Each tier is a standalone engagement. Together they form a complete acquisition stack — creative feeding paid, paid feeding installs, boots-on-the-ground guaranteeing floor volume you can forecast.
The creative supply that fuels every other channel.
We put paid muscle behind the winning creative.
Fastest surface for bettor intent. Highest-performing UGC clips get promoted against betting keywords, sportsbook handles, and live-game moments.
Meta requires operator-side account approval before iGaming-adjacent ads can run at scale. We handle the setup + approval process as a one-time flat engagement, then move into ongoing management.
Ambassador-staffed bar events. Guaranteed install floor. Affiliate upside.
A monthly on-the-ground activation program that drives OddsGuard installs across sports bars, structured as a flat management-and-execution fee plus performance upside. We run a set cadence of ambassador-staffed events each month — if the install floor isn't hit, we keep running events at no extra cost until it is.
At each event, ambassadors run a free-entry raffle incentivizing patrons to sign up for a sportsbook they don't currently have. Those signups route through OddsGuard's affiliate links, so OddsGuard captures the CPA. XCLSV takes 50% of that affiliate revenue as our performance stake.
Net effect: the activation earns OddsGuard affiliate revenue that offsets the cost of the installs it's already delivering.
Gross cost per install is offset by affiliate revenue the activation earns back for OddsGuard. Net cost lands inside your ~$20 install target.
Illustrative — actual affiliate revenue varies by operator mix and raffle conversion. Reporting on both installs and affiliate revenue is provided monthly so the effective cost is transparent, not modeled.
Our Pocono NASCAR activation last year is a good stand-in for what a single OddsGuard install event looks like at scale.
Same playbook, tuned for OddsGuard: bars instead of tracks, extension installs instead of sportsbook signups, raffle-driven affiliate revenue layered on top. The playbook is proven — we're pointing it at your funnel.
Every engagement is anchored to measurable outputs — installs, signups, CPA. We don't sell impressions.
We understand affiliate mechanics, promo compliance, and how bettors actually move — because we've run the affiliate side for years.
Creators, media buyers, ambassadors, ops — all under one roof. No agency stack, no handoffs, no finger-pointing when numbers slip.
Tent inventory, ambassador bench, creator network, portal software — all already built. Month 1 is execution, not setup.
15 minutes to walk through which tier — or stack — makes sense for where OddsGuard is right now. Content-only is the entry point. Full-funnel is the ceiling.
XCLSV Media · iGaming partnerships & live-event activations